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Magic of Magenta


What colors do you like? Natural colors? Basic complimentary colors? Trendy colors? Approximately 70% of the people in their 20s answered in the survey that they can attracted to unique, eye-catching colors.

Likewise, Magenta is one of the outstanding colors that is considered 'unique and eye-catching' that is widely being used in various industries. It is a world-famous because it is among the colors used in four-color printing. The color was created in the nineteenth century during an industrial chemical revolution. François-Emmanuel Verguin first created it by mixing aniline with stannic chloride, which resulted in a rich color between purple and red. The color has gradually earned a distinct position in design as many industries use Magenta in color printing, fashion, cosmetic, painting, and interior design.

(Wanxing) (Taiwan Functional Textiles) (Julia Comita)

Magenta can be obtained through both natural and synthetic colorants, but it can be better reflected through synthetic dyes. Today, both natural and synthetic colorants are used in design and textiles, among other sectors.

Osk Reddy from S.Kumar's Group of Companies and Green Universe Environmental Services Society found out that the present requirement of natural dyes is approximately 10,000,000 kg, which equals to 1% of the world synthetic dyes consumption. United States is one of the major natural dye importers. The total import of the natural dyes which is about 3,500,000 kg per year turned out to be 0.4% of the synthetic dyes.

Natural color processing involves extraction from plants, minerals, and animals, which is done through various extraction methods such as alkali, acidic, microwave, solvent, or enzymatic extraction. One key advantage of natural dyes is that they are environment friendly since they are acquired from renewable sources. Moreover, they offer protection from UV light in fabric. However, natural dyes have a complex application processes, have a limited range of shades, and it is difficult to reproduce specific shades due to agroclimatic variations. In contrast, synthetic dyes are produced using various chemicals in factories. These dyes are easy to process and cost efficient. Unlike natural dyes, synthetic dyes offer a broad range of hues and colors. Despite these upsides, the dyes at hand are non-biodegradable and not absorbent, and they contribute to water pollution. Therefore, natural dyes are more sustainable, but they lack the cost and time efficiency associated with synthetic dyes.

(Christian Dior) (001_dw_eyetwist)

As mentioned before, even though magenta is a popular color, because magenta color is processed better through synthetic colorants, there are limitations when applying its color to different objects/products. Naturally derived colorants are more acceptable in the textile and food industry, while synthetically derived colorants are mostly used in the design sector. In the food and textile industry, natural dyes are mainly used because of their eco-friendly properties. Today, many people are focused on healthy living, creating the need for natural colorants in food. Individuals also prefer absorbent and UV protected clothes that are naturally dyed. Companies are also inclined towards corporate social responsibility, which involves adopting eco-friendly practices. Synthetic dyes are mainly used in the design sector as they provide a variety of hues and colors. The key current trends include 3D printing, light-reflecting paints, and color changing inks. Therefore, both natural and synthetic dyes are applicable in various sectors based on different needs.

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